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Women Of YouTube


Aug 25, 2021

Austen Tosone is a New York City-based fashion and beauty content creator. She has previously worked as a magazine editor and as the beauty content director for a tech startup and now creates content full time. She has unique insights into the worlds of content marketing, influencers, social media, and tips for creating high-quality fashion and beauty content.

In this episode, I sit down with Austen to deep dive into the beauty and lifestyle world of Youtube. Austen shares how she has successfully grown a full time Youtube business in this niche and the lessons she has learned along the way.

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Connect with Austen at https://www.youtube.com/user/tostenthedramaqueen 

Austen’s ebook: https://www.keepcalmandchiffon.com/rightonpitch 

 

Time Stamps:

00:00 - Podcast topic intro

03:05 - Meet Austen

05:07 - How to make various platforms work together

14:09 - The lifespan of content

16:25 - Creating a strategy for the beauty and lifestyle niche

28:55 - What it takes to be a full time beauty creator and make a sustainable income

33:45 - How to create multiple streams of income in beauty and lifestyle

41:10 - How to get brand deals

52:05 - Rapid fire fun

55:30 - Where you can find Austen